Official Partners and Sponsors

OFFICIAL SPONSOR

OMEGA's mission began in 1848 and for over 170 years the renowned Swiss watchmaker has delivered exceptional quality products that stand for excellence, innovation and precision.

 

Thanks to its adventurous spirit, OMEGA also became famous for numerous pioneering voyages of discovery - the conquest of the depths of the sea and outer space are unforgettable. In fact, the OMEGA Speedmaster has been an integral part of every single NASA-led mission since 1965, including all six moon landings.

 

Furthermore, no brand is more present in sports timekeeping than OMEGA. In addition to partnerships in golf, sailing, athletics and swimming events, OMEGA is the official timekeeper at 28 Olympic Games.

 

Thanks to such a special and varied history, OMEGA is now worn by some of the most famous names in film, sport, fashion and world exploration. And of course, James Bond is by far the most famous man in the world to wear the watches.

 

OMEGA has been on James Bond's wrist since GoldenEye in 1995. Since then, the spy and his watch have been inseparable on every adventure, no matter how dangerous.

 

It was Lindy Hemming, the costume designer who worked on all the Bond films between GoldenEye in 1995 and Casino Royale in 2006, who suggested that 007 should wear an OMEGA. Here's what she said about her choice of Seamaster: “I was convinced that Commander and sailor Bond, an excellent diver and probably the most discreet gentleman in the world, would wear this watch - as opposed to the one everyone expected me to suggest.”

 

And Hemming was right to associate OMEGA with the British Royal Navy. At the beginning of the Second World War, OMEGA supplied over 110,000 pilot's, navigation and soldier's watches to the British Ministry of Defense. As a result, more than 50% of all Swiss watch deliveries to the UK during the war came from a single company, OMEGA, with all other brands sharing the remaining 50%.

 

So if Commander James Bond existed as a real person, it would be entirely plausible and even highly likely that he would have received an OMEGA watch. A very fitting, iconic chronometer for the world's favorite spy.

 

UNIFORM SUPPLIER

Willy Bogner, German Olympian and fashion entrepreneur, decided to invest his passion for films and cameras in a second career in the 1960s. He was the first film producer to combine skiing with music.

 

As a top athlete and filmmaker, he was already considered a pioneer of sports films in the 1960s, thanks to the success of his film “Ski Fascination 1964” and his successful collaboration with Claude Lelouch for the documentary Grenoble Olympia in 1968. At the time, Willy Bogner was the first skiing cameraman to ski down the Grenoble ski slope behind a downhill skier.

 

Producer Cubby Broccoli also became aware of Willy Bogner's ski film expertise. He hired him as director and cameraman for a total of four James Bond action sequences on skis.

 

Willy Bogner celebrated his debut as a cameraman with the film On Her Majesty's Secret Service (1969). He was the first cameraman on skis to successfully capture breathtakingly exciting action sequences while skiing downhill. The stunt scene in which he raced through an ice channel at around 80 kilometers per hour with a special 30-kilo camera on his body remains unforgettable. But Bogner not only played an important role behind the scenes, Agent 007 also wore an elegant blue Bogner overall.

 

In the 1977 film The Spy Who Loved Me, Roger Moore as 007 wore an iconic yellow Bogner ski suit as he was pursued by both villains and Willy Bogner with a Panavision camera.

 

In 1981, Willy Bogner shot some of the most spectacular scenes for the Bond film In Deadly Mission, especially the chase on skis in the Cortina d'Ampezzo bobsleigh run with James Bond in the blue Bogner ski outfit.

 

Willy Bogner's most impressive appearance as cameraman, author and director of the ski scene was In the Face of Death (1985). In this sequence, a stuntman is shown crossing a lake on a snowboard. Snowboarding was still relatively new at the time, but gained worldwide fame thanks to this scene. 007 wore an arctic-white Bogner ski suit here.

 

Bogner and Bond are also working together in 2018: The Munich-based company is outfitting the 007 ELEMENTS team with tailor-made ski and lifestyle outfits.

 

In 2022, Bogner and Bond are celebrating two anniversaries with an exclusive partnership: Bogner is 90 years old and the James Bond franchise is celebrating 60 years since the release of the first 007 film Dr. No (1962). A joint James Bond 007 capsule collection will be launched in fall 2022.

 

Partners

007 ELEMENTS is a joint project of EON Productions and Metro-Goldwyn-Mayer (MGM), which currently holds all rights to the James Bond films, and the Bergbahnen Sölden.

EON PRODUCTIONS

EON Productions Limited and Danjaq LLC are companies wholly owned and controlled by the Broccoli/Wilson family. Danjaq is a US-based company which, in addition to Metro Goldwyn Mayer Studios, holds an interest in the copyright of all completed James Bond films and also controls the right to produce future James Bond films. EON Productions, a subsidiary of Danjaq, is the UK-based production company for all James Bond films and together with Danjaq also controls the worldwide marketing. The 007 franchise has produced twenty-four James Bond films since 1962.

METRO GOLDWYN MAYER (MGM)

Metro Goldwyn Mayer (MGM) is a leading entertainment company specializing in the production and worldwide distribution of film and TV content on every conceivable platform. The company owns one of the world's largest collections of premium movie and TV content as well as the premium pay TV network EPIX, which is distributed in the U.S. via cable, satellite, telephone providers and digital platforms. MGM also holds countless investments in television stations, digital platforms, interactive projects and also produces short-form news content on a professional basis.

BERGBAHNEN SÖLDEN

Bergbahnen Sölden stands for innovation, top performance and state-of-the-art technology. As one of the leading lift operators in the Alps, the company is particularly proud of its architectural gems in the Sölden ski area. These include the BIG 3 (viewing platforms on three different three-thousand metre peaks), the two most powerful cable cars in Europe (the Gaislachkoglbahn and the new Giggijochbahn) and the highly impressive ice Q restaurant on the summit of the Gaislachkogl. Sölden is the municipality with the second highest number of overnight stays in the whole of Austria - after the capital Vienna.

Architectural office Obermoser

Obermoser arch-omo ZT GmbH is one of the leading architectural firms in Austria. It has been designing and realising award-winning public buildings and residential projects since 1983. Tyrolean architect Johann Obermoser and his outstanding team are responsible for the Gaislachkoglbahn cable car, the ice Q restaurant and the ultra-modern new Giggijochbahn cable car in Sölden.

OPTIMIST INC.

Optimist Inc. is a creative agency that thrives on true innovation and high-calibre novelty. The company is founded on the belief that authenticity and passion always win. Driven by the desire to produce something truly unique, creativity, strategy, design, content and production talent come together seamlessly. The result is unique solutions that are both authentic and socially acceptable.