ICON OF THE ALPS
Like a top fashion brand
Outstanding architecture, fascinating panoramas, cutting-edge lifts and gondolas, the iconic ice Q gourmet restaurant - the highest 2-toque restaurant in Austria - and the spectacular 007 ELEMENTS experience. Sölden showcases what it has. With its many highlights, each of which is an ICON OF THE ALPS in its own right.
In Sölden, however, it's not all about architectural highlights, but about what there is to discover and experience: Skiing at over 3,000 meters, on 144 kilometers of slopes, on two glaciers - and that from October to May. This also attracts the ski elite to Sölden.
Lucas Pinheiro Braathen x Sölden
Perfect match. That's how you could describe the fit between Lucas Pinheiro Braathen and Sölden. Because Lucas cuts a fine figure not only on the slopes or on the covers of international fashion magazines. As the brand face of the Sölden campaign, he embodies everything that Sölden stands for: versatility, internationality, urbanity and top sporting performance.
Official Training Base - Team Pinheiro
But Sölden is much more than that for Lucas: from his first World Cup victory in 2020 to the announcement of his retirement in 2023 and his race comeback in 2024. A very emotional journey that created a strong connection to Sölden.
As the official training base for Team Pinheiro, we are now embarking on a very special journey together.
Vamos dancar - Let’s dance together.
